From the cities of the mainland to the natural wonders of the islands, the coastline, the surfing waves and the golf courses, Portugal is a treasure to discover.

Explore the history, immerse yourself in the culture and indulge in the gastronomy. If you're planning an European travel, make sure to put Portugal on your bucketlist of places to go in Europe. Here are ten reasons why Portugal is more than just one of the best European vacations destination; it's a journey of discovery and memories.

1. Strategic location in Europe and easy flight connections

Make Portugal the starting point for your cultural experience. Its privileged location on the western edge of Europe offers a strategic point from which to explore the country, while at the same time acting as a gateway to the European continent. Good accessibility is ensured by the efficient air connections between airports. Within a few hours' flight, you can depart or disembark in Lisbon, Porto, Faro, Ponta Delgada or Porto Santo, to enjoy short trips to Europe and experience more adventures.

2. Mild climate and many hours of sunshine

Portugal has a pleasant climate, with more hours of sunshine than the European average. Its coastal location and orientation towards the Atlantic contribute to favorable weather conditions. Whether exploring historic cities, relaxing on the beach or taking part in outdoor activities, the climate contributes to a truly appealing travel experience. However, it is important to bear in mind that, like any other destination, there can be variations in temperature, which require timely preparation of the essential travel kit. 

3. Diverse landscape palette

In Portugal, geographical diversity is a gateway for those looking for tourist experiences to suit all tastes - from the coast to the interior, from the mainland to the islands. In Lisbon, the metropolis and capital, the historic neighborhoods and the cultural offer pulsate with life, while the Portuguese mountains, with their contrasting views, offer new perspectives and realities. On the other hand, the coastal area reveals the many beaches and the surrounding maritime atmosphere, providing more diverse scenery. In the tranquillity of the islands, the atmosphere is in harmony with the natural landscapes. Traveling inland, the panorama is marked by mountains and valleys, more rustic features and a quietness that contrasts with the effervescence of the coast.

4. Preserved historical and cultural heritage

Portugal is a living testimony to its history, with 17 sites inscribed on the UNESCO National Commission's World Heritage List throughout its territory, including: the University of Coimbra, the Convent of Christ in Tomar, the rock art of the Vale do Côa Archaeological Park, the historic centre of Évora or the landscape of the Pico Island Vineyard, in the Azores. Unique and authentic, this itinerary of monasteries, convents, medieval castles, landscapes and historic centres offers a journey through the country's architecture and traditions. You can also explore less conventional places and discover the uniqueness of each landmark. There is also room for more spiritual and contemplative journeys, enhanced by the pilgrimages of the Caminhos de Santiago (St. James Way) and the Sanctuary of Fátima, which are increasingly popular for moments of reflection.

5. Preserved nature

Portugal stands out for its preservation of biodiversity, with Geoparks and 12 areas classified as Biosphere Reserves, recognized by UNESCO, such as the Tejo Internacional Transfrontier Reserve. But the country is also home to the Peneda-Gerês National Park and a vast network of Protected Areas, Parks and Nature Reserves. Recently, the island of Porto Santo, in Madeira, was included in this worldwide network, standing out for its unique landscapes and vast bathing area. Meanwhile, cultural landscapes such as the Alto Douro Wine Region offer a glimpse into agricultural tradition, while areas such as the romantic Serra de Sintra display a perfect interplay between natural treasures and architectural details. 

6. Intangible Cultural Heritage of Humanity

Fado, Cante Alentejano (The Alentejo Singing) and other traditional music are examples of intangible cultural expressions that play a fundamental role in defining Portuguese identity, having been recognized and classified by UNESCO. In addition, handicrafts, exemplified by the manufacture of cowbells and the black pottery of Bisalhães, stand out as testimony to the skills and customs passed down from generation to generation.

7. A book tour of Portugal

Portuguese literature, embodied by authors such as Eça de Queirós, Fernando Pessoa, José Saramago or José Luís Peixoto, offers a unique insight into the country's culture and landscapes. Literary tours provide opportunities to explore the cities and landscapes described in these works. Follow Portuguese Nobel Prize winner José Saramago's Journey to Portugal and his revisits, taking inspiration from www.journeytoportugalrevisited.com.

8. Surfing with diversity, waves and adrenaline

In Portugal, the surfing experience turns out to be as dynamic for the more experienced as it is for those just starting out. With an Atlantic coastline that stretches for hundreds of kilometers, the landscapes of Peniche, with its challenging tubes, Nazaré, with world records for giant waves, Ericeira, the first World Surfing Reserve in Europe, or Figueira da Foz, with its long waves, embellish the Portuguese coast. If you want to learn, go to a surf school to get started.

9. World-class golf courses and community

Portugal is a golf destination par excellence, having already been awarded Best Golf Destination in Europe and the World by the World Golf Awards. With more than 90 courses throughout the country, designed by renowned architects such as Robert Trent Jones, Rocky Roquemore, Henry Cotton or Arnold Palmer, the country offers a diverse experience - with the highlights being the Algarve and Lisbon coast, the mountain courses of Madeira, the rural atmosphere of the Azores and the challenges of the Centre of Portugal circuits. On the other hand, the Porto and the North region has the second oldest golf course in continental Europe in Espinho. There's room for panoramic views, more challenging valleys or flatter lawns, to enjoy a unique golfing experience and attend major events and professional tournaments, such as the Portugal Masters.

10. Gastronomy and wine tourism: authentic and traditional flavors

The Mediterranean diet is present in Portuguese gastronomy and in the celebration of rich, genuine flavors that reflect diversity, the influences of other cultures and the proximity of the sea. But Portugal also stands out for its comfort food, olive oil, coffee and convent sweets. And a real feast for the senses in good Portuguese still calls for traditional bread, a pastel de nata (custard tart) and a glass of Port, Madeira or Muscat wine. With quality wines and talented chefs innovating and elevating the culinary arts, Portuguese gastronomy is a delight for visitors. Find out more about these offers at www.portuguesewinetourism.com. 

During your odyssey through Portugal, take the opportunity to appreciate the hospitality of the Portuguese. In this sense, the sun seems to have a positive influence on your mood, making this such an attractive destination for your European vacations. Visit Portugal and have the best holiday in Europe.