About us | COMPETE 2020

Visitportugal is the official website for Portugal as a tourist destination, and is developed by Turismo de Portugal, I.P., the national tourist board.

Forming an integral part of the Ministry of Economy, Turismo de Portugal, I.P., is responsible for the promotion, development and sustainability of tourist activity. It thus unites in one single body all the institutional powers relating to the development of tourism, in all areas ranging from supply to demand.

For more information about the Institute and its activity, please consult the corporate web portal www.turismodeportugal.pt or contact info@turismodeportugal.pt.

Turismo de Portugal has a network of tourism teams in 21 countries where we consider it especially important to promote Portugal as a tourist destination. Their contact details can be found online at www.turismodeportugal.pt

Foreign journalists and media should send your requests and questions to media@turismodeportugal.pt.

For tourist information, questions of information updates, or new entries in the database of tourism services, facilities and resources, please contact info@visitportugal.com

Turismo de Portugal, I.P.
Rua Ivone Silva, Lote 6
1050-124 Lisboa
Tel: +351 211 140 200



COMPETE 2020 / Turismo de Portugal

Project identification
Project name: Valorização do Destino - Promoção Internacional Integrada de Portugal
Project code: POCI-02-0752-FEDER-046498
Main Objective: Contribute to increase the visibility and competitiveness of Destination Portugal in issuing markets.
Intervention region: Several regions
Beneficiary entity: Turismo de Portugal I.P.

Notification of approval
Date of approval: 10 December 2019
Start date: 21 October 2019
Completion date: 20 April 2023
Total eligible cost: € 9,358,289.00
European Union financial support (with references to the Fund): FEDER (European Regional Development Fund) - € 6,999,999.90

Objectives, Activities and Expected/Accomplished Results
The strategic objective of the project "Valorização do Destino - Promoção Internacional Integrada de Portugal" is to contribute to increasing the visibility and competitiveness of Destination Portugal in the issuing markets and consequently of the regions and tourism companies.
The promotion of Portugal as a tourist destination, as well as the regional brands, is fundamental to affirm Portugal's international image in the travel and tourism market, namely in the purchase options of foreign tourists and in order to leverage the country's economy and business network.

The project contemplates a set of activities to be developed, namely:
- International advertising and digital media campaign;
- Integrated content system for the communication of Portugal as a destination;
- The architecture of a new digital ecosystem www.visitportugal.com.
These activities aim to strengthen international awareness of Destination Portugal and to contribute towards converting the country's promotional activity into sales.

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